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SOCIAL MEDIA MARKETING

Digital marketing agencies are the equivalent of marketing and advertising agencies, but on a different platform – via the internet. It is a company that creates strategies aimed to connect and build relationships with their customers, through the internet, across different areas such as social media, search engines, and other online platforms. As a digital marketing agency in India, we recognize that digital tactics have become an essential component of every company’s marketing strategy. Creating a high-quality customer-oriented website is no longer enough to sustain your online presence and reputation.

Digital marketing agencies are the equivalent of marketing and advertising agencies, but on a different platform – via the internet. It is a company that creates strategies aimed to connect and build relationships with their customers, through the internet, across different areas such as social media, search engines, and other online platforms. As a digital marketing agency in India, we recognize that digital tactics have become an essential component of every company’s marketing strategy. Creating a high-quality customer-oriented website is no longer enough to sustain your online presence and reputation.

We understand that each business has its unique objectives. And in order to leverage online resources to achieve those objectives, it’s essential to have a carefully planned and well-executed Digital marketing strategy that connects the specific business & market requirements.

As one of the leading digital marketing agencies in India, we make 360 analyses of your business and the business objectives, and then we will create a strategy that ensures every digital marketing channel is working towards the same goals. This way, you can harness the best value out of the digital technologies available to turn your potential visitors into long-term customers. Partner with one of the top advertising agencies in Sri Lanka and accelerate your brand growth online and increase your digital marketing returns.

OUR PROCESS

Our process is simple and transparent. From the initial step to the final step, our well-experienced and friendly team is here to guide you until you achieve the desired goals of your brand.

Step 1

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AUDIT & ANALYSIS

Conducting a comprehensive audit & analysis of your current online & offline marketing objectives, market potential, ideal customers, available budget, industry and competitive analysis, etc

We start asking such questions as

  • What is the purpose of this marketing plan?

  • What are your goals? What are your objectives?

  • What marketing challenges have you faced?

  • Who are your ideal customers and how can you attract them?

  • Where do potential buyers look for companies like yours?

  • How much should you invest in a marketing programme?

  • How is this marketing programme going to provide a positive ROI?

Step 2

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DEVELOPING AN EFFECTIVE DIGITAL MARKETING

A tailored digital marketing strategy targeted to achieve your desired objective is developed specifically for your business based upon the combined analysis of the research, experience and best practices. Optimizing multiple social media & search marketing strategies to

bring new and qualified visitors to your site

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  • Optimizing Social Media Channels

  • Pay Per Click (PPC) Campaigns

  • Leveraging SEO Best Practices

  • Landing Page & Conversion Optimization

Step 3

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CONTENT CREATION

Creating sharable content your targeted customers seek and want builds their trust and, over time, becomes raving fans of your brand.

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  • Developing compelling & sharable content

  • SEO optimized content for better result across search & social media channels

  • Strategically promote your content across the digital landscape to generate engagement and connection with your customers.

  • All design and creative concepts take shape at this point using the Digital Marketing Strategy as a blueprint, much like the plans of an architect are used to build a house

Blue Background

Step 4

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INTEGRATION &   IMPLEMENTATION

  • Integrated digital marketing

  • utilizing multi-channel communication

  • Automated marketing campaigns to optimal effectiveness

  • Scheduling for the best time to initiate the communication

  • Maintain a consistent engaging message

Step 5

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MEASURE EVERYTHING

“Most important metrics measured, evaluated and optimized ”

  • Traffic Statistics

  • SEO Success

  • PPC Costs and Rates

  • Blogging Effectiveness

  • Social Media Audience Size and Growth

  • Email Subscribers

SOCIAL MEDIA           MARKETING


                              RESEARCH CUSTOMERS AT THE RIGHT PLACE AT THE RIGHT TIME
 

Social media is a fabulous opportunity to connect with your existing and prospective customers, and engage with those who will shout about your product/brand and it’s now an important factor in ranking well in search engines. However, first you need to earn the trust and respect of your social audience by adding value to their lives via social interactions & interesting content. It’s also one of the most rapidly changing marketing channels, with new features and updates constantly being released by the likes of Facebook, Twitter, LinkedIn, Instagram, and Pinterest, It can be hard to keep up, or even know where to start! That’s the job of our social media team who have all the experience needed to make the most of your profiles – whatever the nature of your business.

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